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The MISSION.​​
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To redefine men’s grooming through precision, purpose, and presence — crafting effortless hairstyles that reflect character, elevate identity, and inspire confidence beyond the chair. We exist to nurture the next generation of top-tier barbers, create meaningful careers, and set a new standard for excellence in the craft across the region.
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The VISION.​
To lead the evolution of modern men’s grooming in Asia and beyond — by creating world-class professionals, building a culture of excellence, and launching a professional men’s hair care brand with real impact. We aim to shape a future where craft, creativity, and character define not just the haircut, but the industry itself.
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The TIMELINE.​
2017
THE BEGINNING
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Founded by Chris (The Book Keeper) & Joel (The Artist) , a alumnus from Sassoon Costa Mesa, California, with 20 years in the hair industry.
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Opened the first Rogue & Beyond branch in Telok Ayer, Singapore.
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Mission: Elevate men’s grooming in Singapore by blending precision cutting with modern style.
2020
SURVIVED THE STORM
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Navigated the challenges of the COVID-19 pandemic.
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Stayed resilient and kept the brand alive when many others didn’t.
2022
SECOND HOME
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Opened the second branch in Boat Quay, Singapore.
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Expanded the brand’s reach and provided a new home for clients and barbers alike.
2023
PRODUCT INNOVATION
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Launched Hairsauce: Texture Balm after 3 years of R&D.
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A signature styling product developed in-house to meet the real needs of modern grooming.
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Loved by clients for its smooth texture, natural finish, and firm hold.
2024
GOING REGIONAL
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Expanded internationally to Jakarta, Indonesia (Kemang).
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This became the foundation for regional growth and opportunity for barbers across Southeast Asia.
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Reinforced the brand’s commitment to excellence, education, and empowering barbers.